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Emotional Content And How To Unlock Massive Marketing Power

August 25, 2023 No Comments

Emotions are a powerful force. They can motivate us, inspire us, and even change our behavior. That makes emotional content so effective in marketing.  I don’t know about you, but I sure take different actions and make different decisions if my emotions are boiling. And that’s why some content has the power to build community […]

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How to Find Anything with Twitter Advanced Search

July 24, 2023 No Comments

If you are active on Twitter, sooner or later you are looking for some information that is not magically appearing in your feed. That is the time when you need Twitter search – and when you are much better off knowing what Twitter advanced search is, where you can find it, and how you can […]

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The Hypnotic Power Of Storytelling: Unleashing The Beautiful Magic

June 7, 2023 No Comments

As your blogging personality is crucial for your blog’s success, the stories you tell are what sets you apart, makes you personal and memorable. Incorporating digital storytelling into your blog and brand content will help you build community and make your content stand out. People can get facts in many places. The internet is full […]

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Spectacular Twitter Posts: How To Create Tweets That Engage

May 23, 2023 No Comments

Can it be so hard to create tweets that bring results? The quick answer is yes.  You can tweet for years and not see the results you are looking for. How do I know? I tweeted for 2 years before I figured out what worked with my audience.  Lesson learned: just tweeting is not enough. […]

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How To Find Blog Post Ideas – 36 Ways To Come Up With More Spectacular Blog Topics

April 16, 2023 No Comments

A huge challenge for bloggers is finding ideas on what to blog about. You know you need to publish a new post but your mind is blank, creativity eludes you and you just don’t know how to come up with blog post ideas that will fit your audience – and your blog’s content pillars. Running […]

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Twitter Engagement: The Ultimate Guide To Connect With Your Audience And Grow Your Following

March 24, 2023 1 Comment

I started my Twitter journey over 12 years ago. Back then the feed was still chronological. That means every tweet from everyone you followed showed in your Twitter feed in the order it was tweeted. It did not matter how much Twitter engagement that tweet got.  Engagement on Twitter was by far not as important […]

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Unique Blog Post Images That Will Increase Traffic and Engagement

March 1, 2023 No Comments

Let’s be honest: We don’t just want blog visitors, we want these visitors to consume our blog post, remember it, and understand it. And that is where blog post images can tremendously help improve your blog content. Plus, blog graphics can increase traffic to your post. The first thing you must understand about visual content […]

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Repurposing Content: Get a Treasure Of Marketing Power From One Piece of Content

February 6, 2023 No Comments

Wouldn’t it be nice to press a button and instantly get new content for social media or your newsletter? Well, it might not be done with a single click on a button. But it often does not need to be much more. How? The answer is repurposing content you already have. Have you ever felt […]

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What are Twitter Lists and 14 Ideas How to Use Them

January 11, 2023 No Comments

Twitter lists are an easy and fun way to put some structure and purpose into your Twitter chaos. Let me show you how you can use Twitter lists to follow multiple topics and people without getting overwhelmed and how they will help you find exactly the tweets you want to see when you want to […]

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Why You Need a Content Strategy on Social Media – and How to Find Outstanding Social Media Posts

December 30, 2022 No Comments

If you want social media marketing to grow your blog, business, web traffic, and customers you need a solid social media content strategy. Your social media posts create the impression your audience has of you. Your content strategy on social media can take you toward reaching success and the lack thereof can be the cause […]

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About Susanna

I am a Blogger and Marketing Specialist who specializes and organic traffic generation for blogs and websites. I have been an active part of the content marketing and social media marketing community for almost 10 years. I have been named a Content Marketing and Twitter Marketing influencer multiple times.

At the center of my work are topics like traffic generation, Twitter marketing, social media and content marketing, and blogging. I help entrepreneurs, business owners, and bloggers to succeed. I am all about practical experience and teach what has worked for me with this blog and The Social Ms blog, my former business, and various clients.

Orignially, I am a mathematician, I hold a Ph.D. in mathematics from the Free University of Berlin and hav worked as a management consultant for several years.

Blogging allows me to split my time between the city of Berlin and the mountains of the Bavarian Forest. My spare time, I spend hiking with friends and dogs.

I am here to help (and have fun)

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