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Twitter Engagement: The Ultimate Guide To Connect With Your Audience And Grow Your Following

March 24, 2023 No Comments

I started my Twitter journey over 12 years ago. Back then the feed was still chronological. That means every tweet from everyone you followed showed in your Twitter feed in the order it was tweeted. It did not matter how much Twitter engagement that tweet got.  Engagement on Twitter was by far not as important […]

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Unique Blog Post Images That Will Increase Traffic and Engagement

March 1, 2023 No Comments

Let’s be honest: We don’t just want blog visitors, we want these visitors to consume our blog post, remember it, and understand it. And that is where blog post images can tremendously help improve your blog content. Plus, blog graphics can increase traffic to your post. The first thing you must understand about visual content […]

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Repurposing Content: Get a Treasure Of Marketing Power From One Piece of Content

February 6, 2023 No Comments

Wouldn’t it be nice to press a button and instantly get new content for social media or your newsletter? Well, it might not be done with a single click on a button. But it often does not need to be much more. How? The answer is repurposing content you already have. Have you ever felt […]

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What are Twitter Lists and 14 Ideas How to Use Them

January 11, 2023 No Comments

Twitter lists are an easy and fun way to put some structure and purpose into your Twitter chaos. Let me show you how you can use Twitter lists to follow multiple topics and people without getting overwhelmed and how they will help you find exactly the tweets you want to see when you want to […]

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Why You Need a Content Strategy on Social Media – and How to Find Outstanding Social Media Posts

December 30, 2022 No Comments

If you want social media marketing to grow your blog, business, web traffic, and customers you need a solid social media content strategy. Your social media posts create the impression your audience has of you. Your content strategy on social media can take you toward reaching success and the lack thereof can be the cause […]

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The Challenge of the Blank Page: How to Overcome a Writer’s Block

December 26, 2022 No Comments

As bloggers, most of us have made the experience that sometimes writing comes easy, and then there are times when our creativity is dried up and words will not come when we need them most. Writer’s block can turn into a nightmare when you make a living from writing and you have to fight for […]

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Twitter Conversations – The Most Important Way To Build Community

December 19, 2022 No Comments

When I started my Twitter marketing journey, Twitter was different. Yes, I took part and enjoyed many Twitter conversations. But in the end, you could be successful with Twitter marketing without many social engagements. Tweeting content as value for your target audience plus growing a targeted audience was enough to generate masses of traffic for […]

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Why and How to Update Old Blog Posts to Reclaim Massive Marketing Power

November 25, 2022 2 Comments

Many entrepreneurs and businesses are struggling to create enough content. At the same time, they have a treasure of powerful content almost ignored on their website: Their old blog posts. In many cases, updating old blog posts is far more efficient and less time-consuming than creating new content. Here is why you need to consider […]

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Evergreen Content And Its Unparalleled Marketing Power

November 5, 2022 No Comments

All your marketing needs a constant stream of content and value. Evergreen content can be the answer to your need for content. Creating content that stays relevant to your audience for a long time can fill your content reservoir. Here is what evergreen content is, why it is so important for marketing, and how you […]

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Twitter Scheduling: How to Schedule Tweets for More Impact

October 25, 2022 2 Comments

Are you active on Twitter? Are you always online or on Twitter when you should tweet? No? Then scheduling at least some of your tweets is the answer. Twitter scheduling can solve many of your Twitter marketing problems and take your results to the next level. But there are some things you should know about […]

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About Susanna

I am a Blogger and Marketing Specialist who specializes and organic traffic generation for blogs and websites. I have been an active part of the content marketing and social media marketing community for almost 10 years. I have been named a Content Marketing and Twitter Marketing influencer multiple times.

At the center of my work are topics like traffic generation, Twitter marketing, social media and content marketing, and blogging. I help entrepreneurs, business owners, and bloggers to succeed. I am all about practical experience and teach what has worked for me with this blog and The Social Ms blog, my former business, and various clients.

Orignially, I am a mathematician, I hold a Ph.D. in mathematics from the Free University of Berlin and hav worked as a management consultant for several years.

Blogging allows me to split my time between the city of Berlin and the mountains of the Bavarian Forest. My spare time, I spend hiking with friends and dogs.

I am here to help (and have fun)

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