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You can write about what your audience loves or what you’d tell a friend – but if your content doesn’t move them closer to your offer, it is a hobby, not marketing. Most marketers get this wrong. According to the 2025 State of Content Marketing Report, 45% of B2B marketers struggle to align content with […]
The end of your blog post matters more than the middle. Sounds wrong? Science says otherwise. Your blog conclusion decides what readers remember and what they do next. Why your blog conclusion is crucial Have you ever read a book you loved and the first thing you remember is the ending – and how it […]
The digital world is fast-paced. Any content visitor decides in mere seconds if a piece of content is worth reading or not. And the blog introduction, these first couple of words are key to grabbing attention and sparking interest. It the introduction fails, a large part of your audience will be scared away before they […]
This post was originally published in May 2022 and has been updated with new knowledge and experience from using content pillars over the past three years. Many content creators and content marketers struggle to create enough content. The typical solution? Jump on the hamster wheel of creating more and more content. But what if there […]
If your content fails to capture your audience, blog visitors bounce, your email list does not attract subscribers, your topics may still be right, your arguments sound – but you create boring content. Your content isn’t bad. It’s just forgettable. A couple of years back, a couple of girls lived in the flat in my […]
This post was originally published on May 4, 2022—the very first post on my blog. Since then, I’ve learned so much more about the power of personality, storytelling, and a unique blogging voice. It felt like the right time to revisit and update this post with fresh insights. Rebranding and starting a new blog – […]
Sometimes writing flows effortlessly. Other times, it’s like pulling teeth: every sentence feels forced, your brain won’t settle, and distractions sneak in from everywhere. What has helped me in both moments? Writing routines. Many writers worry that establishing routines will make their work feel mechanical or uninspired. But here’s the paradox: routine actually frees up […]
Have you ever found a blog post without a date and instantly wondered if it was still relevant? That single missing detail can turn even the most informative content into something useless. Without context and a publication date, how can you trust what you’re reading? The note on my door: A lesson in context I […]
Do you click through to content with fancy titles that leave you wondering what it’s actually about? Maybe – but not for long. In the world of content marketing, people aren’t searching for clever wordplay; they’re looking for answers. If your writing lacks clarity and leaves your audience guessing, you risk losing them before they […]
Have you invested countless hours into creating content, only to be met with frustration: no engagement, no shares, no signups? I’ve been there. I’ve written blog posts packed with valuable tips, yet they just didn’t connect. Because dry facts, no matter how useful, don’t make engaging content on their own. The key to standing out […]