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Creating content with a goal in mind is at the heart of any content-based marketing strategy. Creating content with the goal of attracting backlinks is called link bait content. This post is about the good, the bad, and some actionable examples of link bait content that you can easily create to earn more back links […]
Emotions are a powerful force. They can motivate us, inspire us, and even change our behavior. That makes emotional content so effective in marketing. I don’t know about you, but I sure take different actions and make different decisions if my emotions are boiling. And that’s why some content has the power to build community […]
If you are active on Twitter, sooner or later you are looking for some information that is not magically appearing in your feed. That is the time when you need Twitter search – and when you are much better off knowing what Twitter advanced search is, where you can find it, and how you can […]
In a world drowning in information, being useful isn’t enough anymore. Your content can be accurate, helpful, and well-written and still completely forgettable. What makes people stop, pay attention, and remember you isn’t more facts. It’s stories. Not dramatic plot twists or polished fiction – just your real experiences turned into relatable moments that make […]
Can it be so hard to create tweets that bring results? The quick answer is yes. You can tweet for years and not see the results you are looking for. How do I know? I tweeted for 2 years before I figured out what worked with my audience. Lesson learned: just tweeting is not enough. […]
You are not out of ideas. You are out of a system. Most bloggers don’t struggle with creativity – they struggle with consistency. Without a reliable way to collect and organize ideas, every blogging session becomes a staring contest with a blank page. The solution? A simple idea-generation system you can return to again and […]
I started my Twitter journey over 12 years ago. Back then the feed was still chronological. That means every tweet from everyone you followed showed in your Twitter feed in the order it was tweeted. It did not matter how much Twitter engagement that tweet got. Engagement on Twitter was by far not as important […]
Most readers forget 90% of what they read within three days. But when you pair your words with the right blog post images, they can remember up to 65% of it. That shift isn’t magic: It is the Picture Superiority Effect. And if you are not using it in your blog posts, you are losing […]
Ever feel like you are being crushed by the endless demand for more content? Another post for social. Another email. Another blog. Another platform everyone swears you “have to be on.” It’s exhausting and it is one of the biggest reasons creators burn out. But here is the truth no one talks about: You don’t […]
Twitter lists are an easy and fun way to put some structure and purpose into your Twitter chaos. Let me show you how you can use Twitter lists to follow multiple topics and people without getting overwhelmed and how they will help you find exactly the tweets you want to see when you want to […]