Let's grow together
Sometimes writing flows effortlessly. Other times, it’s like pulling teeth: every sentence feels forced, your brain won’t settle, and distractions sneak in from everywhere. What has helped me in both moments? Writing routines. Many writers worry that establishing routines will make their work feel mechanical or uninspired. But here’s the paradox: routine actually frees up […]
Have you ever found a blog post without a date and instantly wondered if it was still relevant? That single missing detail can turn even the most informative content into something useless. Without context and a publication date, how can you trust what you’re reading? The note on my door: A lesson in context I […]
Do you click through to content with fancy titles that leave you wondering what it’s actually about? Maybe – but not for long. In the world of content marketing, people aren’t searching for clever wordplay; they’re looking for answers. If your writing lacks clarity and leaves your audience guessing, you risk losing them before they […]
Have you invested countless hours into creating content, only to be met with frustration: no engagement, no shares, no signups? I’ve been there. I’ve written blog posts packed with valuable tips, yet they just didn’t connect. Because dry facts, no matter how useful, don’t make engaging content on their own. The key to standing out […]
I’ve been a runner most of my adult life, not always consistent, but always coming back to it. I go through phases: some weeks I run five times, other times I take a break for weeks. But running is the one sport that stays with me, wherever I am: no equipment, no schedules, just me […]
“Day 365 of posting daily content!” someone proudly announced on social media. Meanwhile, their audience hasn’t grown in months, and engagement is declining. What’s going wrong? The uncomfortable truth is that merely showing up isn’t enough. True content consistency goes far beyond just maintaining a posting schedule. It is about creating a coherent experience that […]
You can have the best product in the world, but if your audience doesn’t trust you, they won’t buy. Trust isn’t optional, it’s a business necessity. And one of the most powerful tools to build it? Content. But not just any content. This post is about creating trustworthy content. Trust is a crucial factor in […]
Storytelling has been a powerful part of marketing and creator businesses in recent years. As always with famous and powerful things, there are regular claims that they are dead. But is it true that storytelling is dead? A couple of weeks ago, one of my clients sent me an email: This guy has this new […]
The first time I met a Newfoundland Dog, I was three years old. I had no idea then that these gentle giants would shape my life in ways I could never imagine. My father had always dreamed of having a Newfoundland Dog, and finally, my parents decided to welcome one into our family. I wasn’t […]
When I look back at the hundreds of articles published on my first blog, a pattern emerges that’s impossible to ignore. Despite pouring equal effort into each piece, the results were dramatically uneven. I discovered that certain blog posts consistently drove organic traffic month after month, while others barely registered in Google Analytics. Some social […]