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Best practices on social media change all the time. The current trend in many social networks is to tell more stories and provide more value directly on the social network without the need to click through to an article. The Twitter feature that allows you to do this with short tweets is Twitter threads. Let […]
Are you a blogger? Have you ever tried to explain to a non-blogger what you are doing for a living? I have. And I find it extremely hard to tell someone who is not a digital native what I do as a blogger. That’s why this post is about the question What is Blogging? and […]
So, you want to use Twitter for marketing? Do you want to reach your target audience and grow your brand one tweet at a time? Then you have to know about a bunch of Twitter marketing tactics you can combine for more impact. For success with Twitter for marketing, you have to understand a couple […]
Would it not be great if we could (legitimately) use content that others create for us and that we don’t have to pay for? This content exists and it has enormous marketing power. This type of content is called user-generated content (UGC) or consumer-generated content. This content is extremely powerful as it usually represents the […]
For years, Twitter stuck to its chronological feed. The latest tweets were shown on top of your Twitter timeline. But with more and more users and more and more people following other Twitter accounts, they had to do something. The order of the tweets was based on Twitter’s algorithm and they introduced the Twitter feed. […]
As with so many things in blogging and online marketing, everything becomes easier when you have a clear process or a routine you can follow. That is also valid for your content creation process. With a straightforward content creation process, you can ensure that you never forget crucial steps in your content development. It also […]
There are many Twitter features that we all know about. I’d say that are Twitter features like Twitter polls, Twitter search, Twitter image posts, and Twitter videos. Then there are Twitter features we discover after a while. I would count Twitter Threads, Twitter spaces, and Twitter communities into this category. But there are still some […]
One of the most important elements of all your blog posts and other content is the blog title. Why? Because blog titles have the power to make people click through and read your blog posts, they make people share your blog post and they influence how much traffic you get from search engines or social […]
One question that I often get asked about Twitter is: What should I post on Twitter? What are great Twitter posts to fill my account but also to engage my audience and grow more followers? And that is a very relevant question. There is not one answer that is true for every account, audience, and […]
There is a lot more to writing an exceptional blog post that will attract an audience than writing the body copy. You are probably aware that the blog post structure is crucial for success. But do know which components of a blog post you have been neglecting and why they are so important? When I […]