Have you invested countless hours into creating content, only to be met with frustration: no engagement, no shares, no signups? I’ve been there. I’ve written blog posts packed with valuable tips, yet they just didn’t connect. Because dry facts, no matter how useful, don’t make engaging content on their own. The key to standing out […]
A Love Letter to Trail Running
I’ve been a runner most of my adult life, not always consistent, but always coming back to it. I go through phases: some weeks I run five times, other times I take a break for weeks. But running is the one sport that stays with me, wherever I am: no equipment, no schedules, just me […]
From Pillars to Personality: A Better Approach to Content Consistency
“Day 365 of posting daily content!” someone proudly announced on social media. Meanwhile, their audience hasn’t grown in months, and engagement is declining. What’s going wrong? The uncomfortable truth is that merely showing up isn’t enough. True content consistency goes far beyond just maintaining a posting schedule. It is about creating a coherent experience that […]
How To Create Trustworthy Content And Why It’s Important
You can have the best product in the world, but if your audience doesn’t trust you, they won’t buy. Trust isn’t optional, it’s a business necessity. And one of the most powerful tools to build it? Content. But not just any content. This post is about creating trustworthy content. Trust is a crucial factor in […]
Why ‘Storytelling Is Dead’ Is a Big Marketing Lie
Storytelling has been a powerful part of marketing and creator businesses in recent years. As always with famous and powerful things, there are regular claims that they are dead. But is it true that storytelling is dead? A couple of weeks ago, one of my clients sent me an email: This guy has this new […]
Newfoundland Dogs: A Story Of Life And Death And Endless Love
The first time I met a Newfoundland Dog, I was three years old. I had no idea then that these gentle giants would shape my life in ways I could never imagine. My father had always dreamed of having a Newfoundland Dog, and finally, my parents decided to welcome one into our family. I wasn’t […]
How To Do Less, Achieve More: The 80/20 Rule For Content Creation.
When I look back at the hundreds of articles published on my first blog, a pattern emerges that’s impossible to ignore. Despite pouring equal effort into each piece, the results were dramatically uneven. I discovered that certain blog posts consistently drove organic traffic month after month, while others barely registered in Google Analytics. Some social […]
The Ultimate Blog Content Plan: Better Content, Less Stress
When I first started blogging we were all about growing traffic fast by creating a ton of content. But the results? Traffic, yes. But not enough signups for our email list, even fewer sales of our courses – and leaving me drained out of words, burned out and hitting writer’s block hard. The problem? Lack […]
How to Use the Law of Attraction to Make Your Content More Powerful
Have you ever lived a day where everything just worked as planned and you felt like you could do nothing wrong? That is what the Law of Attraction is about: Like attracts like. In content creation, conviction in your outcome significantly increases your chances of success. If your content already emanates success it will attract […]
Being YOU Matters: Why Authentic Content is the Key to Stand Out
Let’s talk about something super important: being YOU! This post explains why authentic content wins against the best information and most valuable tips when it comes to building trust and community. I am originally a mathematician. Before I turned to content marketing and writing, my content world was about plain facts, definitions, and theorems. In […]