Stories can build an emotional connection with your audience. Emotions drive engagement and conversions. However, not every story is captivating. Business storytelling frameworks help you craft stories that lure your audience into your narrative, capture and hold their attention, and bring them to the story climax that triggers actions. Business storytelling frameworks make sure that […]
The Power of Social Media Communities: How to Build One That Will Drive Results
I have many Twitter followers – a while back it was even more but I forced thousands of inactive accounts to unfollow me. But all these followers are worthless when you fail to build and maintain your social media communities. You can have a social media account with a couple of hundred followers that is […]
Link Bait: How to Bait People to Take Action
Creating content with a goal in mind is at the heart of any content-based marketing strategy. Creating content with the goal of attracting backlinks is called link bait content. This post is about the good, the bad, and some actionable examples of link bait content that you can easily create to earn more back links […]
Emotional Content And How To Unlock Massive Marketing Power
Emotions are a powerful force. They can motivate us, inspire us, and even change our behavior. That makes emotional content so effective in marketing. I don’t know about you, but I sure take different actions and make different decisions if my emotions are boiling. And that’s why some content has the power to build community […]
How to Find Anything with Twitter Advanced Search
If you are active on Twitter, sooner or later you are looking for some information that is not magically appearing in your feed. That is the time when you need Twitter search – and when you are much better off knowing what Twitter advanced search is, where you can find it, and how you can […]
The Hypnotic Power Of Storytelling: Unleashing The Beautiful Magic
As your blogging personality is crucial for your blog’s success, the stories you tell are what sets you apart, and makes you personal and memorable. Incorporating digital storytelling into your blog and brand content will help you build community and make your content stand out. People can get facts in many places. The internet is […]
Spectacular Twitter Posts: How To Create Tweets That Engage
Can it be so hard to create tweets that bring results? The quick answer is yes. You can tweet for years and not see the results you are looking for. How do I know? I tweeted for 2 years before I figured out what worked with my audience. Lesson learned: just tweeting is not enough. […]
How To Find Blog Post Ideas – 36 Ways To Come Up With More Spectacular Blog Topics
A huge challenge for bloggers is finding ideas on what to blog about. You know you need to publish a new post but your mind is blank, creativity eludes you and you just don’t know how to come up with blog post ideas that will fit your audience – and your blog’s content pillars. Running […]
Twitter Engagement: The Ultimate Guide To Connect With Your Audience And Grow Your Following
I started my Twitter journey over 12 years ago. Back then the feed was still chronological. That means every tweet from everyone you followed showed in your Twitter feed in the order it was tweeted. It did not matter how much Twitter engagement that tweet got. Engagement on Twitter was by far not as important […]
Unique Blog Post Images That Will Increase Traffic and Engagement
Let’s be honest: We don’t just want blog visitors, we want these visitors to consume our blog post, remember it, and understand it. And that is where blog post images can tremendously help improve your blog content. Plus, blog graphics can increase traffic to your post. The first thing you must understand about visual content […]