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The Ultimate Blog Content Plan: Better Content, Less Stress

February 21, 2025 5 Comments

When I first started blogging we were all about growing traffic fast by creating a ton of content. But the results? Traffic, yes. But not enough signups for our email list, even fewer sales of our courses – and leaving me drained out of words, burned out and hitting writer’s block hard. The problem? Lack […]

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How to Use the Law of Attraction to Make Your Content More Powerful

January 27, 2025 No Comments

Have you ever lived a day where everything just worked as planned and you felt like you could do nothing wrong? That is what the Law of Attraction is about: Like attracts like. In content creation, conviction in your outcome significantly increases your chances of success. If your content already emanates success it will attract […]

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Being YOU Matters: Why Authentic Content is the Key to Stand Out

January 2, 2025 No Comments

Let’s talk about something super important: being YOU! This post explains why authentic content wins against the best information and most valuable tips when it comes to building trust and community. I am originally a mathematician. Before I turned to content marketing and writing, my content world was about plain facts, definitions, and theorems. In […]

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The Three Stages of Copy Editing: How to Polish Your Writing Like a Pro

October 29, 2024 3 Comments
title image three stages copy editing

You’ve just finished writing the last sentence of your article, but something feels off. It’s informative and contains many valuable tips for your audience. But is your content clear, engaging, and error-free? Can your audience follow your arguments? Do they get bored before they even get to the big wins? Before hitting publish, there’s one […]

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Repetitive Content: When It’s Helpful and When It Hurts

September 8, 2024 1 Comment

When thinking about topics I can write about and posts I can create, I often think “I already said that.” Do you know the feeling? But how bad is repetition – or is repetitive content really wrong? The answer is a little more complex than a simple yes or no. We have to make a […]

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Storytelling For Marketing: 15 Excellent Ways To Tell Stories in Your Content

August 5, 2024 1 Comment

Marketing storytelling can be a powerful tool for your content. It is a great way to make your content more personal and evoke emotions in your audience. But how can you integrate storytelling into your content? Does it always have to be a complete story with heroes, setting, climax and grand finale? Are there ways […]

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How to Use Audience Personas to Create Spectacular Content

July 3, 2024 No Comments

Understanding your audience will bring you many steps closer to creating content they want, need and actually consume. It will help you achieve more with less content – simply by producing exactly the content your audience is looking for. That’s what audience personas can do for you: Make your content creation on target for each […]

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Competitive Blogging Schedule: How Often Should You Post on Your Blog?

June 20, 2024 1 Comment

Many aspiring bloggers are intimidated by the need for fresh content for their blogs. They doubt they can keep up their blogging schedule of posting several posts per week over a longer time. But do you need to post so often? Is quantity the key to blogging success or should you focus more on quality? […]

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Outstanding Results: Emotional Triggers that Inspire Customers to Act

May 23, 2024 No Comments

If your content did not bring you the results you were looking for in the past, you may have tried to convince your audience with logic. Time to talk about the emotional part of decision-making and the emotional triggers you need to know to get better results from your content. Are you aware that 95% […]

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Unlocking the Secrets: Keyword Research for Bloggers Who Hate SEO

April 11, 2024 2 Comments

The key to getting free traffic from search engines is keyword research. Neglecting keyword research is short-sighted and dopey. Who would voluntarily pass on free traffic if all it takes is a couple of minutes browsing the internet?  So here is your guide to keyword research for bloggers: find keywords and phrases your audience uses […]

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About Susanna

I am a Blogger and Marketing Specialist who specializes and organic traffic generation for blogs and websites. I have been an active part of the content marketing and social media marketing community for almost 10 years. I have been named a Content Marketing and Twitter Marketing influencer multiple times.

At the center of my work are topics like traffic generation, Twitter marketing, social media and content marketing, and blogging. I help entrepreneurs, business owners, and bloggers to succeed. I am all about practical experience and teach what has worked for me with this blog and The Social Ms blog, my former business, and various clients.

Orignially, I am a mathematician, I hold a Ph.D. in mathematics from the Free University of Berlin and hav worked as a management consultant for several years.

Blogging allows me to split my time between the city of Berlin and the mountains of the Bavarian Forest. My spare time, I spend hiking with friends and dogs.

I am here to help (and have fun)

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