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Understanding your audience will bring you many steps closer to creating content they want, need and actually consume. It will help you achieve more with less content – simply by producing exactly the content your audience is looking for. That’s what audience personas can do for you: Make your content creation on target for each […]
Many aspiring bloggers are intimidated by the need for fresh content for their blogs. They doubt they can keep up their blogging schedule of posting several posts per week over a longer time. But do you need to post so often? Is quantity the key to blogging success or should you focus more on quality? […]
If your content did not bring you the results you were looking for in the past, you may have tried to convince your audience with logic. Time to talk about the emotional part of decision-making and the emotional triggers you need to know to get better results from your content. Are you aware that 95% […]
The key to getting free traffic from search engines is keyword research. Neglecting keyword research is short-sighted and dopey. Who would voluntarily pass on free traffic if all it takes is a couple of minutes browsing the internet? So here is your guide to keyword research for bloggers: find keywords and phrases your audience uses […]
When I started content creation for marketing, I just wrote. I created content packed with information and thought that would be enough. Little did I know about how to create great content, content that captures attention, builds a connection with my audience, plays with emotions, and finally converts readers into subscribers and customers. I was […]
Stories can build an emotional connection with your audience. Emotions drive engagement and conversions. However, not every story is captivating. Business storytelling frameworks help you craft stories that lure your audience into your narrative, capture and hold their attention, and bring them to the story climax that triggers actions. Business storytelling frameworks make sure that […]
I have many Twitter followers – a while back it was even more but I forced thousands of inactive accounts to unfollow me. But all these followers are worthless when you fail to build and maintain your social media communities. You can have a social media account with a couple of hundred followers that is […]
Creating content with a goal in mind is at the heart of any content-based marketing strategy. Creating content with the goal of attracting backlinks is called link bait content. This post is about the good, the bad, and some actionable examples of link bait content that you can easily create to earn more back links […]
Emotions are a powerful force. They can motivate us, inspire us, and even change our behavior. That makes emotional content so effective in marketing. I don’t know about you, but I sure take different actions and make different decisions if my emotions are boiling. And that’s why some content has the power to build community […]
If you are active on Twitter, sooner or later you are looking for some information that is not magically appearing in your feed. That is the time when you need Twitter search – and when you are much better off knowing what Twitter advanced search is, where you can find it, and how you can […]