Let's grow together
When I first started blogging we were all about growing traffic fast by creating a ton of content. But the results? Traffic, yes. But not enough signups for our email list, even fewer sales of our courses – and leaving me drained out of words, burned out and hitting writer’s block hard. The problem? Lack […]
Have you ever lived a day where everything just worked as planned and you felt like you could do nothing wrong? That is what the Law of Attraction is about: Like attracts like. In content creation, conviction in your outcome significantly increases your chances of success. If your content already emanates success it will attract […]
Let’s talk about something super important: being YOU! This post explains why authentic content wins against the best information and most valuable tips when it comes to building trust and community. I am originally a mathematician. Before I turned to content marketing and writing, my content world was about plain facts, definitions, and theorems. In […]
You’ve just finished writing the last sentence of your article, but something feels off. It’s informative and contains many valuable tips for your audience. But is your content clear, engaging, and error-free? Can your audience follow your arguments? Do they get bored before they even get to the big wins? Before hitting publish, there’s one […]
When thinking about topics I can write about and posts I can create, I often think “I already said that.” Do you know the feeling? But how bad is repetition – or is repetitive content really wrong? The answer is a little more complex than a simple yes or no. We have to make a […]
Marketing storytelling can be a powerful tool for your content. It is a great way to make your content more personal and evoke emotions in your audience. But how can you integrate storytelling into your content? Does it always have to be a complete story with heroes, setting, climax and grand finale? Are there ways […]
Understanding your audience will bring you many steps closer to creating content they want, need and actually consume. It will help you achieve more with less content – simply by producing exactly the content your audience is looking for. That’s what audience personas can do for you: Make your content creation on target for each […]
Many aspiring bloggers are intimidated by the need for fresh content for their blogs. They doubt they can keep up their blogging schedule of posting several posts per week over a longer time. But do you need to post so often? Is quantity the key to blogging success or should you focus more on quality? […]
If your content did not bring you the results you were looking for in the past, you may have tried to convince your audience with logic. Time to talk about the emotional part of decision-making and the emotional triggers you need to know to get better results from your content. Are you aware that 95% […]
The key to getting free traffic from search engines is keyword research. Neglecting keyword research is short-sighted and dopey. Who would voluntarily pass on free traffic if all it takes is a couple of minutes browsing the internet? So here is your guide to keyword research for bloggers: find keywords and phrases your audience uses […]