Let's grow together
I have many Twitter followers – a while back it was even more but I forced thousands of inactive accounts to unfollow me. But all these followers are worthless when you fail to build and maintain your social media communities. You can have a social media account with a couple of hundred followers that is […]
Creating content with a goal in mind is at the heart of any content-based marketing strategy. Creating content with the goal of attracting backlinks is called link bait content. This post is about the good, the bad, and some actionable examples of link bait content that you can easily create to earn more back links […]
Emotions are a powerful force. They can motivate us, inspire us, and even change our behavior. That makes emotional content so effective in marketing. I don’t know about you, but I sure take different actions and make different decisions if my emotions are boiling. And that’s why some content has the power to build community […]
If you are active on Twitter, sooner or later you are looking for some information that is not magically appearing in your feed. That is the time when you need Twitter search – and when you are much better off knowing what Twitter advanced search is, where you can find it, and how you can […]
As your blogging personality is crucial for your blog’s success, the stories you tell are what sets you apart, and makes you personal and memorable. Incorporating digital storytelling into your blog and brand content will help you build community and make your content stand out. People can get facts in many places. The internet is […]
Can it be so hard to create tweets that bring results? The quick answer is yes. You can tweet for years and not see the results you are looking for. How do I know? I tweeted for 2 years before I figured out what worked with my audience. Lesson learned: just tweeting is not enough. […]
A huge challenge for bloggers is finding ideas on what to blog about. You know you need to publish a new post but your mind is blank, creativity eludes you and you just don’t know how to come up with blog post ideas that will fit your audience – and your blog’s content pillars. Running […]
I started my Twitter journey over 12 years ago. Back then the feed was still chronological. That means every tweet from everyone you followed showed in your Twitter feed in the order it was tweeted. It did not matter how much Twitter engagement that tweet got. Engagement on Twitter was by far not as important […]
Let’s be honest: We don’t just want blog visitors, we want these visitors to consume our blog post, remember it, and understand it. And that is where blog post images can tremendously help improve your blog content. Plus, blog graphics can increase traffic to your post. The first thing you must understand about visual content […]
Wouldn’t it be nice to press a button and instantly get new content for social media or your newsletter? Well, it might not be done with a single click on a button. But it often does not need to be much more. How? The answer is repurposing content you already have. Have you ever felt […]