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All your marketing needs a constant stream of content and value. Evergreen content can be the answer to your need for content. Creating content that stays relevant to your audience for a long time can fill your content reservoir. Here is what evergreen content is, why it is so important for marketing, and how you […]
Are you active on Twitter? Are you always online or on Twitter when you should tweet? No? Then scheduling at least some of your tweets is the answer. Twitter scheduling can solve many of your Twitter marketing problems and take your results to the next level. But there are some things you should know about […]
When I started blogging, I just wrote what came to my mind. It was a while later that I learned about special types of blog posts that have a secret power for certain topics and situations. I discovered more blog post formats as I wrote more articles and published more guest posts. You may have […]
Best practices on social media change all the time. The current trend in many social networks is to tell more stories and provide more value directly on the social network without the need to click through to an article. The Twitter feature that allows you to do this with short tweets is Twitter threads. Let […]
Are you a blogger? Have you ever tried to explain to a non-blogger what you are doing for a living? I have. And I find it extremely hard to tell someone who is not a digital native what I do as a blogger. That’s why this post is about the question What is Blogging? and […]
So, you want to use Twitter for marketing? Do you want to reach your target audience and grow your brand one tweet at a time? Then you have to know about a bunch of Twitter marketing tactics you can combine for more impact. For success with Twitter for marketing, you have to understand a couple […]
Would it not be great if we could (legitimately) use content that others create for us and that we don’t have to pay for? This content exists and it has enormous marketing power. This type of content is called user-generated content (UGC) or consumer-generated content. This content is extremely powerful as it usually represents the […]
For years, Twitter stuck to its chronological feed. The latest tweets were shown on top of your Twitter timeline. But with more and more users and more and more people following other Twitter accounts, they had to do something. The order of the tweets was based on Twitter’s algorithm and they introduced the Twitter feed. […]
As with so many things in blogging and online marketing, everything becomes easier when you have a clear process or a routine you can follow. That is also valid for your content creation process. With a straightforward content creation process, you can ensure that you never forget crucial steps in your content development. It also […]
There are many Twitter features that we all know about. I’d say that are Twitter features like Twitter polls, Twitter search, Twitter image posts, and Twitter videos. Then there are Twitter features we discover after a while. I would count Twitter Threads, Twitter spaces, and Twitter communities into this category. But there are still some […]