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Repurposing Content: Get a Treasure Of Marketing Power From One Piece of Content

February 6, 2023 No Comments

Wouldn’t it be nice to press a button and instantly get new content for social media or your newsletter? Well, it might not be done with a single click on a button. But it often does not need to be much more. How? The answer is repurposing content you already have. Have you ever felt […]

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The Complete Content Creation Process And 10 Steps To Secure Epic Content

July 25, 2022 6 Comments

As with so many things in blogging and online marketing, everything becomes easier when you have a clear process or a routine you can follow. That is also valid for your content creation process. With a straightforward content creation process, you can ensure to never forget crucial steps in your content development. It also gets […]

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About Susanna

Hi, I’m Susanna — mathematician turned marketer, storyteller, and content creator.

I didn’t start out in marketing. I have a PhD in mathematics and worked as a management consultant before co-founding a startup. Like many startups, we had no budget for big marketing campaigns — so I rolled up my sleeves and taught myself content marketing and social media strategy.

That’s when I discovered the real power of content: not just to inform, but to connect.

When the startup journey ended, I kept going. I launched a blog with my brother (yes, that was an adventure!) and eventually started this solo blog to share everything I’ve learned — and everything I’m still learning — about blogging, content creation, and the art of building trust through authentic storytelling.

These days, I help bloggers, content creators, and business owners create content that feels real and gets results. I believe good content doesn’t have to be flashy or perfect — but it does have to be honest. When we share our stories and experiences (even the messy ones), that’s when true connection happens.

My own writing has evolved from dry, fact-based content to something much more personal. I now include real anecdotes from my life, hard-won lessons, and a good dose of honesty — and I’ve never had more engagement or better feedback from my readers.

Blogging also gives me the freedom to live and work in a way that feels right: I split my time between the vibrant city of Berlin and the quiet beauty of the Bavarian Forest. In my spare time, you’ll usually find me hiking with friends and dogs — recharging, breathing mountain air, and collecting new stories to tell.

If you're here to build deeper connections through your content, grow your blog, or create more meaning in your message — you're in the right place.

Let’s keep it real, and let’s grow — one story at a time.

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