{"id":67,"date":"2022-05-09T15:15:07","date_gmt":"2022-05-09T15:15:07","guid":{"rendered":"https:\/\/susannagebauer.com\/?p=67"},"modified":"2024-02-29T10:35:48","modified_gmt":"2024-02-29T10:35:48","slug":"surprising-online-marketing-facts-you-need-to-know","status":"publish","type":"post","link":"https:\/\/susannagebauer.com\/blog\/surprising-online-marketing-facts-you-need-to-know\/","title":{"rendered":"Surprising Online Marketing Facts You Need to Know"},"content":{"rendered":"\n

There are some online marketing facts you should know about. These facts on marketing will influence how you treat your marketing and the content you create. <\/p>\n\n\n\n

Some digital marketing facts come as a surprise, some evolve so quickly that what we thought was true yesterday is already outdated.<\/p>\n\n\n\n

Marketing statistics and data analysis of marketing facts can help you plan your marketing more effectively and find answers for your marketing analytics. You can use the marketing numbers to optimize your strategy, learn and evolve. They give you ideas for hidden marketing power and allow you to make educated marketing decisions.<\/p>\n\n\n\n

Here are 26 online marketing facts that may come as a surprise – and that you should not ignore!<\/p>\n\n\n\n

#1 Search is responsible for over half of all the website traffic<\/h2>\n\n\n\n

While this will vary for every website, 64% of web traffic comes from searches. Even if you focus on other sources for web traffic like social media or referral traffic, you should learn basic SEO to get your chunk of the search traffic!<\/p>\n\n\n

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\"Search<\/figure><\/div>\n\n\n

Source: Conductor<\/a><\/p>\n\n\n\n

#2 The average Top10 ranking page is 2+ years old<\/h2>\n\n\n\n

It is a big question for marketers and bloggers: how long does it take for a website to rank in Google search. When can the owner of a new website expect to see the first traffic from Google search?<\/p>\n\n\n\n

The answer from a study by Ahrefs is: Most pages in the top 10 search results of Google search are at least 2 years old. <\/p>\n\n\n\n

Most pages ranking #1 on Google search are 3 years or older.<\/p>\n\n\n\n

Only 5,7% of web pages rank in the top 10 on Google within the first year!<\/p>\n\n\n

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\"Only<\/figure><\/div>\n\n\n

source: Ahrefs<\/a><\/p>\n\n\n\n

#3 Longform content gets more backlinks<\/h2>\n\n\n\n

To make your website rank in Google search, you need some backlinks. What can you do to make sure that your content earns some backlinks? You can write longer posts with more in-depth information.<\/p>\n\n\n\n

Longer articles of around 3000 words get approx. 77.2% more backlinks than short articles. If you are creating content for SEO, consider that longer content will attract more links.<\/p>\n\n\n\n

As a side note: Longer content also gets more social shares.<\/p>\n\n\n

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\"Longform<\/figure><\/div>\n\n\n

According to Moz<\/a>, 85% of online content has fewer than 1000 words. This leaves you with a huge opportunity if you are willing to invest in longer and more in-depth content.<\/p>\n\n\n\n

#4 Most content does not get any backlinks at all!<\/h2>\n\n\n\n

Your content does not get any links? You are not alone. 94% of blog posts never get any backlinks. <\/p>\n\n\n\n

Data suggests that it is harder to earn links to a website than you may have expected. And many websites fail to earn any backlinks at all.<\/p>\n\n\n\n

If you think about this the other way around: All content links on the web go to only 6% of all blog posts out there.<\/p>\n\n\n\n

If you get just 1<\/strong> link to a blog post, your post already does better than 94% of blog posts. That seems to be an achievable goal, doesn\u2019t it? Work for it!<\/p>\n\n\n

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\"Most<\/figure><\/div>\n\n\n

Source: Backlinko<\/a><\/p>\n\n\n\n

BUT<\/p>\n\n\n\n

Only 3% of websites get links from more than one source. Bummer, if you want to build links, keep in mind that getting several websites to link to a blog post might be hard.<\/p>\n\n\n