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Creating content with a goal in mind is at the heart of any content-based marketing strategy. Creating content with the goal of attracting backlinks is called link bait content. This post is about the good, the bad, and some actionable examples of link bait content that you can easily create to earn more back links […]
Emotions are a powerful force. They can motivate us, inspire us, and even change our behavior. That makes emotional content so effective in marketing. I don’t know about you, but I sure take different actions and make different decisions if my emotions are boiling. And that’s why some content has the power to build community […]
Wouldn’t it be nice to press a button and instantly get new content for social media or your newsletter? Well, it might not be done with a single click on a button. But it often does not need to be much more. How? The answer is repurposing content you already have. Have you ever felt […]
As bloggers, most of us have made the experience that sometimes writing comes easy, and then there are times when our creativity is dried up and words will not come when we need them most. Writer’s block can turn into a nightmare when you make a living from writing and you have to fight for […]
Many entrepreneurs and businesses are struggling to create enough content. At the same time, they have a treasure of powerful content almost ignored on their website: Their old blog posts. In many cases, updating old blog posts is far more efficient and less time-consuming than creating new content. Here is why you need to consider […]
All your marketing needs a constant stream of content and value. Evergreen content can be the answer to your need for content. Creating content that stays relevant to your audience for a long time can fill your content reservoir. Here is what evergreen content is, why it is so important for marketing, and how you […]
Would it not be great if we could (legitimately) use content that others create for us and that we don’t have to pay for? This content exists and it has enormous marketing power. This type of content is called user-generated content (UGC) or consumer-generated content. This content is extremely powerful as it usually represents the […]
As with so many things in blogging and online marketing, everything becomes easier when you have a clear process or a routine you can follow. That is also valid for your content creation process. With a straightforward content creation process, you can ensure that you never forget crucial steps in your content development. It also […]
There is a lot more to writing an exceptional blog post that will attract an audience than writing the body copy. You are probably aware that the blog post structure is crucial for success. But do know which components of a blog post you have been neglecting and why they are so important? When I […]
Do you know why your content creation needs to focus more on creating funnel content? Content that is directly created with one stage in your marketing funnel in mind? The answer is simply that you will achieve more with less effort. Sales funnel content does not need more content but more targeted content that serves […]