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You can write about what your audience loves or what you’d tell a friend – but if your content doesn’t move them closer to your offer, it is a hobby, not marketing. Most marketers get this wrong. According to the 2025 State of Content Marketing Report, 45% of B2B marketers struggle to align content with […]
This post was originally published in May 2022 and has been updated with new knowledge and experience from using content pillars over the past three years. Many content creators and content marketers struggle to create enough content. The typical solution? Jump on the hamster wheel of creating more and more content. But what if there […]
If your content fails to capture your audience, blog visitors bounce, your email list does not attract subscribers, your topics may still be right, your arguments sound – but you create boring content. Your content isn’t bad. It’s just forgettable. A couple of years back, a couple of girls lived in the flat in my […]
Have you ever found a blog post without a date and instantly wondered if it was still relevant? That single missing detail can turn even the most informative content into something useless. Without context and a publication date, how can you trust what you’re reading? The note on my door: A lesson in context I […]
Do you click through to content with fancy titles that leave you wondering what it’s actually about? Maybe – but not for long. In the world of content marketing, people aren’t searching for clever wordplay; they’re looking for answers. If your writing lacks clarity and leaves your audience guessing, you risk losing them before they […]
Have you invested countless hours into creating content, only to be met with frustration: no engagement, no shares, no signups? I’ve been there. I’ve written blog posts packed with valuable tips, yet they just didn’t connect. Because dry facts, no matter how useful, don’t make engaging content on their own. The key to standing out […]
“Day 365 of posting daily content!” someone proudly announced on social media. Meanwhile, their audience hasn’t grown in months, and engagement is declining. What’s going wrong? The uncomfortable truth is that merely showing up isn’t enough. True content consistency goes far beyond just maintaining a posting schedule. It is about creating a coherent experience that […]
You can have the best product in the world, but if your audience doesn’t trust you, they won’t buy. Trust isn’t optional, it’s a business necessity. And one of the most powerful tools to build it? Content. But not just any content. This post is about creating trustworthy content. Trust is a crucial factor in […]
Storytelling has been a powerful part of marketing and creator businesses in recent years. As always with famous and powerful things, there are regular claims that they are dead. But is it true that storytelling is dead? A couple of weeks ago, one of my clients sent me an email: This guy has this new […]
When I look back at the hundreds of articles published on my first blog, a pattern emerges that’s impossible to ignore. Despite pouring equal effort into each piece, the results were dramatically uneven. I discovered that certain blog posts consistently drove organic traffic month after month, while others barely registered in Google Analytics. Some social […]