When I started content creation for marketing, I just wrote. I created content packed with information and thought that would be enough. Little did I know about how to create great content, content that captures attention, builds a connection with my audience, plays with emotions, and finally converts readers into subscribers and customers. I was […]
Business Storytelling Frameworks: The Remarkable Power of Narrative
Stories can build an emotional connection with your audience. Emotions drive engagement and conversions. However, not every story is captivating. Business storytelling frameworks help you craft stories that lure your audience into your narrative, capture and hold their attention, and bring them to the story climax that triggers actions. Business storytelling frameworks make sure that […]
Link Bait: How to Bait People to Take Action
Creating content with a goal in mind is at the heart of any content-based marketing strategy. Creating content with the goal of attracting backlinks is called link bait content. This post is about the good, the bad, and some actionable examples of link bait content that you can easily create to earn more back links […]
Emotional Content And How To Unlock Massive Marketing Power
Emotions are a powerful force. They can motivate us, inspire us, and even change our behavior. That makes emotional content so effective in marketing. I don’t know about you, but I sure take different actions and make different decisions if my emotions are boiling. And that’s why some content has the power to build community […]
Repurposing Content: Get a Treasure Of Marketing Power From One Piece of Content
Wouldn’t it be nice to press a button and instantly get new content for social media or your newsletter? Well, it might not be done with a single click on a button. But it often does not need to be much more. How? The answer is repurposing content you already have. Have you ever felt […]
The Challenge of the Blank Page: How to Overcome a Writer’s Block
As bloggers, most of us have made the experience that sometimes writing comes easy, and then there are times when our creativity is dried up and words will not come when we need them most. Writer’s block can turn into a nightmare when you make a living from writing and you have to fight for […]
Why and How to Update Old Blog Posts to Reclaim Massive Marketing Power
Many entrepreneurs and businesses are struggling to create enough content. At the same time, they have a treasure of powerful content almost ignored on their website: Their old blog posts. In many cases, updating old blog posts is far more efficient and less time-consuming than creating new content. Here is why you need to consider […]
Evergreen Content And Its Unparalleled Marketing Power
All your marketing needs a constant stream of content and value. Evergreen content can be the answer to your need for content. Creating content that stays relevant to your audience for a long time can fill your content reservoir. Here is what evergreen content is, why it is so important for marketing, and how you […]
What Is User Generated Content And Its Stunning Value For More Effective Marketing
Would it not be great if we could (legitimately) use content that others create for us and that we don’t have to pay for? This content exists and it has enormous marketing power. This type of content is called user-generated content (UGC) or consumer-generated content. This content is extremely powerful as it usually represents the […]
The Complete Content Creation Process And 10 Steps To Secure Epic Content
As with so many things in blogging and online marketing, everything becomes easier when you have a clear process or a routine you can follow. That is also valid for your content creation process. With a straightforward content creation process, you can ensure to never forget crucial steps in your content development. It also gets […]