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Many entrepreneurs and businesses are struggling to create enough content. At the same time, they have a treasure of powerful content almost ignored on their website: Their old blog posts. In many cases, updating old blog posts is far more efficient and less time-consuming than creating new content. Here is why you need to consider […]
All your marketing needs a constant stream of content and value. Evergreen content can be the answer to your need for content. Creating content that stays relevant to your audience for a long time can fill your content reservoir. Here is what evergreen content is, why it is so important for marketing, and how you […]
Would it not be great if we could (legitimately) use content that others create for us and that we don’t have to pay for? This content exists and it has enormous marketing power. This type of content is called user-generated content (UGC) or consumer-generated content. This content is extremely powerful as it usually represents the […]
As with so many things in blogging and online marketing, everything becomes easier when you have a clear process or a routine you can follow. That is also valid for your content creation process. With a straightforward content creation process, you can ensure to never forget crucial steps in your content development. It also gets […]
One of the most important elements of all your blog posts and other content is the blog title. Why? Because blog titles have the power to make people click through and read your blog posts, they make people share your blog post and they influence how much traffic you get from search engines or social […]
There is a lot more to writing an exceptional blog post that will attract an audience than writing the body copy. You are probably aware that the blog post structure is crucial for success. But do know which components of a blog post you have been neglecting and why they are so important? When I […]
Do you know why your content creation needs to focus more on creating funnel content? Content that is directly created with one stage in your marketing funnel in mind? The answer is simply that you will achieve more with less effort. Sales funnel content does not need more content but more targeted content that serves […]
Many content creators and content marketers struggle to create enough content. The solution could be to make your content creation more strategic. Every piece of content has its rightful place in the collection of content on your blog. This way, every piece of content would contribute to the marketing power of your blog or website. […]