Let's grow together
Have you invested countless hours into creating content, only to be met with frustration: no engagement, no shares, no signups? I’ve been there. I’ve written blog posts packed with valuable tips, yet they just didn’t connect. Because dry facts, no matter how useful, don’t make engaging content on their own. The key to standing out […]
“Day 365 of posting daily content!” someone proudly announced on social media. Meanwhile, their audience hasn’t grown in months, and engagement is declining. What’s going wrong? The uncomfortable truth is that merely showing up isn’t enough. True content consistency goes far beyond just maintaining a posting schedule. It is about creating a coherent experience that […]
You can have the best product in the world, but if your audience doesn’t trust you, they won’t buy. Trust isn’t optional, it’s a business necessity. And one of the most powerful tools to build it? Content. But not just any content. This post is about creating trustworthy content. Trust is a crucial factor in […]
When I look back at the hundreds of articles published on my first blog, a pattern emerges that’s impossible to ignore. Despite pouring equal effort into each piece, the results were dramatically uneven. I discovered that certain blog posts consistently drove organic traffic month after month, while others barely registered in Google Analytics. Some social […]
When I first started blogging we were all about growing traffic fast by creating a ton of content. But the results? Traffic, yes. But not enough signups for our email list, even fewer sales of our courses – and leaving me drained out of words, burned out and hitting writer’s block hard. The problem? Lack […]
Have you ever lived a day where everything just worked as planned and you felt like you could do nothing wrong? That is what the Law of Attraction is about: Like attracts like. In content creation, conviction in your outcome significantly increases your chances of success. If your content already emanates success it will attract […]
Let’s talk about something super important: being YOU! This post explains why authentic content wins against the best information and most valuable tips when it comes to building trust and community. I am originally a mathematician. Before I turned to content marketing and writing, my content world was about plain facts, definitions, and theorems. In […]
You’ve just finished writing the last sentence of your article, but something feels off. It’s informative and contains many valuable tips for your audience. But is your content clear, engaging, and error-free? Can your audience follow your arguments? Do they get bored before they even get to the big wins? Before hitting publish, there’s one […]
Marketing storytelling can be a powerful tool for your content. It is a great way to make your content more personal and evoke emotions in your audience. But how can you integrate storytelling into your content? Does it always have to be a complete story with heroes, setting, climax and grand finale? Are there ways […]
Understanding your audience will bring you many steps closer to creating content they want, need and actually consume. It will help you achieve more with less content – simply by producing exactly the content your audience is looking for. That’s what audience personas can do for you: Make your content creation on target for each […]