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Emotions are a powerful force. They can motivate us, inspire us, and even change our behavior. That makes emotional content so effective in marketing. I don’t know about you, but I sure take different actions and make different decisions if my emotions are boiling. And that’s why some content has the power to build community […]
As your blogging personality is crucial for your blog’s success, the stories you tell are what sets you apart, makes you personal and memorable. Incorporating digital storytelling into your blog and brand content will help you build community and make your content stand out. People can get facts in many places. The internet is full […]
A huge challenge for bloggers is finding ideas on what to blog about. You know you need to publish a new post but your mind is blank, creativity eludes you and you just don’t know how to come up with blog post ideas that will fit your audience – and your blog’s content pillars. Running […]
Let’s be honest: We don’t just want blog visitors, we want these visitors to consume our blog post, remember it, and understand it. And that is where blog post images can tremendously help improve your blog content. Plus, blog graphics can increase traffic to your post. The first thing you must understand about visual content […]
Wouldn’t it be nice to press a button and instantly get new content for social media or your newsletter? Well, it might not be done with a single click on a button. But it often does not need to be much more. How? The answer is repurposing content you already have. Have you ever felt […]
As bloggers, most of us have made the experience that sometimes writing comes easy, and then there are times when our creativity is dried up and words will not come when we need them most. Writer’s block can turn into a nightmare when you make a living from writing and you have to fight for […]
Many entrepreneurs and businesses are struggling to create enough content. At the same time, they have a treasure of powerful content almost ignored on their website: Their old blog posts. In many cases, updating old blog posts is far more efficient and less time-consuming than creating new content. Here is why you need to consider […]
All your marketing needs a constant stream of content and value. Evergreen content can be the answer to your need for content. Creating content that stays relevant to your audience for a long time can fill your content reservoir. Here is what evergreen content is, why it is so important for marketing, and how you […]
Would it not be great if we could (legitimately) use content that others create for us and that we don’t have to pay for? This content exists and it has enormous marketing power. This type of content is called user-generated content (UGC) or consumer-generated content. This content is extremely powerful as it usually represents the […]
As with so many things in blogging and online marketing, everything becomes easier when you have a clear process or a routine you can follow. That is also valid for your content creation process. With a straightforward content creation process, you can ensure that you never forget crucial steps in your content development. It also […]