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The Challenge of the Blank Page: How to Overcome a Writer’s Block

December 26, 2022 No Comments

As bloggers, most of us have made the experience that sometimes writing comes easy, and then there are times when our creativity is dried up and words will not come when we need them most. Writer’s block can turn into a nightmare when you make a living from writing and you have to fight for […]

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Why and How to Update Old Blog Posts to Reclaim Massive Marketing Power

November 25, 2022 2 Comments

Many entrepreneurs and businesses are struggling to create enough content. At the same time, they have a treasure of powerful content almost ignored on their website: Their old blog posts. In many cases, updating old blog posts is far more efficient and less time-consuming than creating new content. Here is why you need to consider […]

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Evergreen Content And Its Unparalleled Marketing Power

November 5, 2022 No Comments

All your marketing needs a constant stream of content and value. Evergreen content can be the answer to your need for content. Creating content that stays relevant to your audience for a long time can fill your content reservoir. Here is what evergreen content is, why it is so important for marketing, and how you […]

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21 Types of Blog Posts and How to Pick the Best Blog Post Format

October 13, 2022 2 Comments

When I started blogging, I just wrote what came to my mind. It was a while later that I learned about special types of blog posts that have a secret power for certain topics and situations. I discovered more blog post formats as I wrote more articles and published more guest posts. You may have […]

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The Importance of Blog Titles and How to Create the Perfect One

July 7, 2022 No Comments

One of the most important elements of all your blog posts and other content is the blog title. Why? Because blog titles have the power to make people click through and read your blog posts, they make people share your blog post and they influence how much traffic you get from search engines or social […]

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Blog Post Structure: 13 Useful Components Of A Blog Post You Need To Know

June 21, 2022 No Comments

There is a lot more to writing an exceptional blog post that will attract an audience than writing the body copy. You are probably aware that the blog post structure is crucial for success. But do know which components of a blog post you have been neglecting and why they are so important? When I […]

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About Susanna

I am a Blogger and Marketing Specialist who specializes and organic traffic generation for blogs and websites. I have been an active part of the content marketing and social media marketing community for almost 10 years. I have been named a Content Marketing and Twitter Marketing influencer multiple times.

At the center of my work are topics like traffic generation, Twitter marketing, social media and content marketing, and blogging. I help entrepreneurs, business owners, and bloggers to succeed. I am all about practical experience and teach what has worked for me with this blog and The Social Ms blog, my former business, and various clients.

Orignially, I am a mathematician, I hold a Ph.D. in mathematics from the Free University of Berlin and hav worked as a management consultant for several years.

Blogging allows me to split my time between the city of Berlin and the mountains of the Bavarian Forest. My spare time, I spend hiking with friends and dogs.

I am here to help (and have fun)

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