Sometimes writing flows effortlessly. Other times, it’s like pulling teeth: every sentence feels forced, your brain won’t settle, and distractions sneak in from everywhere. What has helped me in both moments? Writing routines. Many writers worry that establishing routines will make their work feel mechanical or uninspired. But here’s the paradox: routine actually frees up […]
Writing Clarity: How to Convince with Clear Content
Do you click through to content with fancy titles that leave you wondering what it’s actually about? Maybe – but not for long. In the world of content marketing, people aren’t searching for clever wordplay; they’re looking for answers. If your writing lacks clarity and leaves your audience guessing, you risk losing them before they […]
How to Make People Feel Your Content: Turn Dry Facts into Emotional Narratives
Have you invested countless hours into creating content, only to be met with frustration: no engagement, no shares, no signups? I’ve been there. I’ve written blog posts packed with valuable tips, yet they just didn’t connect. Because dry facts, no matter how useful, don’t make engaging content on their own. The key to standing out […]
From Pillars to Personality: A Better Approach to Content Consistency
“Day 365 of posting daily content!” someone proudly announced on social media. Meanwhile, their audience hasn’t grown in months, and engagement is declining. What’s going wrong? The uncomfortable truth is that merely showing up isn’t enough. True content consistency goes far beyond just maintaining a posting schedule. It is about creating a coherent experience that […]
Why ‘Storytelling Is Dead’ Is a Big Marketing Lie
Storytelling has been a powerful part of marketing and creator businesses in recent years. As always with famous and powerful things, there are regular claims that they are dead. But is it true that storytelling is dead? A couple of weeks ago, one of my clients sent me an email: This guy has this new […]
How To Do Less, Achieve More: The 80/20 Rule For Content Creation.
When I look back at the hundreds of articles published on my first blog, a pattern emerges that’s impossible to ignore. Despite pouring equal effort into each piece, the results were dramatically uneven. I discovered that certain blog posts consistently drove organic traffic month after month, while others barely registered in Google Analytics. Some social […]
How to Use the Law of Attraction to Make Your Content More Powerful
Have you ever lived a day where everything just worked as planned and you felt like you could do nothing wrong? That is what the Law of Attraction is about: Like attracts like. In content creation, conviction in your outcome significantly increases your chances of success. If your content already emanates success it will attract […]
The Three Stages of Copy Editing: How to Polish Your Writing Like a Pro
You’ve just finished writing the last sentence of your article, but something feels off. It’s informative and contains many valuable tips for your audience. But is your content clear, engaging, and error-free? Can your audience follow your arguments? Do they get bored before they even get to the big wins? Before hitting publish, there’s one […]
Competitive Blogging Schedule: How Often Should You Post on Your Blog?
Many aspiring bloggers are intimidated by the need for fresh content for their blogs. They doubt they can keep up their blogging schedule of posting several posts per week over a longer time. But do you need to post so often? Is quantity the key to blogging success or should you focus more on quality? […]
Authentic Content Creation: Tips And Tricks You Need To Know
When I started content creation for marketing, I just wrote. I created content packed with information and thought that would be enough. Little did I know about how to create great content, content that captures attention, builds a connection with my audience, plays with emotions, and finally converts readers into subscribers and customers. I was […]