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21 Types of Blog Posts and How to Pick the Best Blog Post Format

October 13, 2022 2 Comments

Your topic might be perfect. Your format isn’t. When I started blogging, I just wrote whatever came to mind: No structure, no strategy. It wasn’t until later that I learned different blog post formats have hidden powers for specific topics and situations. The same topic can work as a list post, a how-to guide, or […]

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The Complete Content Creation Process And 10 Steps To Secure Epic Content

July 25, 2022 6 Comments

If creating content always feels chaotic, slow, or mentally draining, the problem isn’t your creativity, it is your process. Most bloggers don’t struggle with ideas. They struggle with what to do next. And without a clear workflow, every piece of content becomes a guessing game: Did you miss a crucial step? Is the structure solid? […]

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The Importance of Blog Titles and How to Create the Perfect One

July 7, 2022 1 Comment

You can write the best blog post of your life – but if the title doesn’t spark interest, almost no one will ever read it. That is the brutal truth most bloggers overlook. A weak title doesn’t just cost you a few views. It can tank your traffic, waste your effort, and bury great content […]

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Blog Post Structure: 13 Useful Components Of A Blog Post You Need To Know

June 21, 2022 No Comments

If people aren’t finishing your blog posts, the problem usually isn’t your ideas, it is your structure. Even the most valuable content falls flat when readers can’t easily follow the flow, find what they need, or stay engaged long enough to reach the payoff. Most bloggers focus on the body copy… but the hidden drivers […]

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Funnel content: How to save time with content creation by creating the content you need

June 13, 2022 No Comments

If your content isn’t getting the results you want, the problem usually isn’t volume. It is purpose. Most creators publish post after post hoping something will convert, attract, or engage… but without a clear intention behind each piece, the impact stays small no matter how much you create. The truth is: you don’t need more […]

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About Susanna

Hi, I’m Susanna — mathematician turned marketer, storyteller, and content creator.

I didn’t start out in marketing. I have a PhD in mathematics and worked as a management consultant before co-founding a startup. Like many startups, we had no budget for big marketing campaigns — so I rolled up my sleeves and taught myself content marketing and social media strategy.

That’s when I discovered the real power of content: not just to inform, but to connect.

When the startup journey ended, I kept going. I launched a blog with my brother (yes, that was an adventure!) and eventually started this solo blog to share everything I’ve learned — and everything I’m still learning — about blogging, content creation, and the art of building trust through authentic storytelling.

These days, I help bloggers, content creators, and business owners create content that feels real and gets results. I believe good content doesn’t have to be flashy or perfect — but it does have to be honest. When we share our stories and experiences (even the messy ones), that’s when true connection happens.

My own writing has evolved from dry, fact-based content to something much more personal. I now include real anecdotes from my life, hard-won lessons, and a good dose of honesty — and I’ve never had more engagement or better feedback from my readers.

Blogging also gives me the freedom to live and work in a way that feels right: I split my time between the vibrant city of Berlin and the quiet beauty of the Bavarian Forest. In my spare time, you’ll usually find me hiking with friends and dogs — recharging, breathing mountain air, and collecting new stories to tell.

If you're here to build deeper connections through your content, grow your blog, or create more meaning in your message — you're in the right place.

Let’s keep it real, and let’s grow — one story at a time.

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