Most readers forget 90% of what they read within three days. But when you pair your words with the right blog post images, they can remember up to 65% of it. That shift isn’t magic: It is the Picture Superiority Effect. And if you are not using it in your blog posts, you are losing […]
Repurposing Content: Get a Treasure Of Marketing Power From One Piece of Content
Ever feel like you are being crushed by the endless demand for more content? Another post for social. Another email. Another blog. Another platform everyone swears you “have to be on.” It’s exhausting and it is one of the biggest reasons creators burn out. But here is the truth no one talks about: You don’t […]
What are Twitter Lists and 14 Ideas How to Use Them
Twitter lists are an easy and fun way to put some structure and purpose into your Twitter chaos. Let me show you how you can use Twitter lists to follow multiple topics and people without getting overwhelmed and how they will help you find exactly the tweets you want to see when you want to […]
Why You Need a Content Strategy on Social Media – and How to Find Outstanding Social Media Posts
If your social media feels like you are posting endlessly with nothing to show for it, the problem isn’t the algorithm, it is the lack of a strategy. Most creators publish content hoping it will “work,” but hope isn’t a content plan. Without strategy, your posts may get impressions… but they won’t build trust, drive […]
The Challenge of the Blank Page: How to Overcome a Writer’s Block
The biggest enemy of content success is not bad writing. It’s writer’s block. Have you ever sat down to create your next piece of content and then your mind went blank? No ideas. No words. Just the sinking feeling that your creativity has dried up – right when you need it most. If content creation […]
Twitter Conversations – The Most Important Way To Build Community
When I started my Twitter marketing journey, Twitter was different. Yes, I took part and enjoyed many Twitter conversations. But in the end, you could be successful with Twitter marketing without many social engagements. Tweeting content as value for your target audience plus growing a targeted audience was enough to generate masses of traffic for […]
Why and How to Update Old Blog Posts to Reclaim Massive Marketing Power
The fastest way to boost your traffic, improve your SEO, and get better results isn’t publishing something new. Most websites are sitting on dozens – maybe hundreds – of posts that almost rank, that used to perform well, or that contain outdated information readers are still finding. But instead of refining what is already there, […]
Evergreen Content And Its Unparalleled Marketing Power
Are you pouring hours into creating content only to watch it become irrelevant within days? You barely hit publish before you are back at your desk, scrambling to create something new just to keep up. It’s exhausting. And it’s unnecessary. The problem isn’t that you need to create more content. The problem is that you […]
Twitter Scheduling: How to Schedule Tweets for More Impact
Are you active on Twitter? Are you always online or on Twitter when you should tweet? No? Then scheduling at least some of your tweets is the answer. Twitter scheduling can solve many of your Twitter marketing problems and take your results to the next level. But there are some things you should know about […]
21 Types of Blog Posts and How to Pick the Best Blog Post Format
Your topic might be perfect. Your format isn’t. When I started blogging, I just wrote whatever came to mind: No structure, no strategy. It wasn’t until later that I learned different blog post formats have hidden powers for specific topics and situations. The same topic can work as a list post, a how-to guide, or […]